September 4, 2021
BY TSEGAYE TILAHUN
ADDIS ABABA – Ethiopia could ease the impacts of some international news media companies’ biased reports on current affairs working together with other global outlets known for ethical and professional journalism, actors in the media industry said.
African Affairs Media Expert Umer Redi told local media that it is evident that some corporate media with offshoots in Ethiopia have been presenting the current situation of the country in a false light. The government of Ethiopia has not fully regulated biased reports and attempts to impose hidden agendas under the name of journalism.
The expert noted that working closely and widely with the international media outlets, which have unbiased media coverage and impartial sentiment, would lessen the influence of some western countries. It would also give the opportunity to correct their biased media coverage.
“It is unfortunate to witness some global news media companies denying the terrorist TPLF committed treasonous attack against the Northern Command even if leaders of the criminal group publicly admitted it.”
Diplomacy and International Relations Lecturer Endale Niguse said for his part that the government should work proactively with big media companies with offshoots in Ethiopia and provide them timely and accurate information.
“Big mainstream media have been organized as local and foreign and both the electronic, print and digital media serve as propaganda machines serving the national interest of the respective country. The news media companies are under their country’s foreign affairs office.”
Endale further highlighted that everything is organized by foreign affairs ministry of each country to enable the media companies to strengthen, protect and defend the national interest.
By the same token, Addis Getachew, Anadolu News Agency Ethiopia’s correspondent said that the international media have been widely presenting the legitimate government and TPLF rebels in equal status in their reports. Overlooking the federal government’s side of the story is also the defining character of most western media while covering the current situations of the country.
The veteran journalist pointed out; however, that media professionals have faced difficulty to access high-level Ethiopian government officials to balance news reports. Pertinent officials are not readily available to give information when journalists want to utilize them as news sources.
Expediting the capacity of Ethiopian mainstream media with different content and languages is crucial in providing timely and accurate information to the target audience, Addis remarked.
The Ethiopian Herald September 4/2021
Posts
Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.
We will also try as much as possible to optimize your post for search engines as well.
Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.
2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.
Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.
Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to advert @ alexa. ng
Normally, we should respond within 48 hours.