There is a popular joke to the effect that if you have something to hide from Nigerians, your best bet is to keep it in a book. Doing so, there is almost a hundred per cent guarantee that it will remain a secret because the average Nigerian does not read. This point was made eloquently by the National Librarian and Chief Executive Officer of the National Library of Nigeria (NLN), Prof. Lenrie Aina, in November last year when he led top officials of NLN to the headquarters of the Nigeria Correctional Service to donate N2 million worth of books for distribution to 37 custodial centres around the country.
Quoting World Culture Statistics on the occasion, Prof. Aina said Nigeria ranked as one of the countries with the lowest reading culture in the world. He said: “In the last three years, we have been very active because there is what is called World Culture Statistics which tries to measure the art of reading all over the world. In the statistics, only two African countries were listed among countries that are reading. The countries are South Africa and Egypt. Nigeria was not among them. As a matter of fact, Nigeria was rated among the countries with the lowest reading culture in the world.”
At an award ceremony organised by the Ogun State Government for its deserving citizens in August, 2007, former President Olusegun Obasanjo openly boasted that he does not read any Nigerian newspaper. His reason: the print media lack in integrity. He said the print media had been using his name to sell their papers, threatening to charge a commission from any of them that used his name for a story.
Mercifully, the same does not seem to be the mentality of President Muhammadu Buhari if the public pictures of him savouring the contents of a copy of The Nation at the dawn of his administration in 2015 are anything to go by. That is the basis on which I am recommending for Mr. President’s perusal a three-page interview the National Publicity Secretary of the Northern Elders Forum (NEF), Dr. Hakeem Baba-Ahmed, granted this paper last Saturday.
The views expressed by Baba-Ahmed were like a direct response to President Buhari’s claim that his government has done exceedingly well in spite of public opinion to the contrary. In his address at a retreat held for ministers, permanent secretaries and other top government officials at the State House Conference Centre, Presidential Villa, Abuja in September last year, the President only stopped short of blaming the media for the widely held opinion about his government as a non-performing one. He charged his cabinet members to go on the ‘offensive’ by spreading the news of the many successes of his administration so that ‘politically motivated’ statements would not take the shine off his government’s exploits.
Also in the course of his interviews around May 29, the President had said that Nigerians were not fair to him and his government considering where the country was when he took over the leadership of the country from former President Goodluck Jonathan in 2015. But asked his views on the President’s statement, Baba-Ahmed said: “This is the kind of thing that people write for him to read. For me, there are clear criteria for President Buhari to assess himself. That is if only he would accept that he is accountable to Nigerians; that how he performs is important to him.
“In terms of the security of the country, we are a lot worse than we were in 2015. I was part of the build and the campaign of President Buhari. I know what he inherited and I saw him mismanage even that opportunity to rebuild the country. And now we have a lot more security challenges than we had in 2015.
“So, I don’t know what his definition of fairness is, unless he just wants people who have become victims of crime and violence to just say thank you very much, sir, for claiming to have done the job that you have not even done.
“But we judge him by how many people are kidnapped by the day; how many people are murdered by the day; how many people are pushed away from their homes, villages and their farmlands; and we judge him by the threat to the security and integrity of the nation.
“So, I think when he says things like we are not fair to him, he merely reads the speeches but he doesn’t read the country.”
The views canvassed by Baba-Ahmed would have been easy to dismiss as the ranting of a biased and disgruntled ethnic irredentist if they had come from someone other than the highly cerebral spokesperson of the highly influential Northern Elders Forum. But as a kinsman of President Buhari from the North, Baba-Ahmed’s voice is akin to that of the proverbial epileptic which must be taken as celestial truth because he goes to heaven on a daily basis.
Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.
We will also try as much as possible to optimize your post for search engines as well.
Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.
2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.
Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.
Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to advert @ alexa. ng
Normally, we should respond within 48 hours.