The incident, which took place on Tuesday when an unidentified couple filmed themselves in a changing room, was later identified as taking place at Uniqlo in Beijing's busy Sanlitun shopping district.
The clip subsequently went viral prompting accusations that the video was in fact a 'guerilla' marketing campaign orchestrated by the Japanese retail giant.
In response to the tape, which is currently under investigation by the Chinese authorities, Uniqlo, issued a statement on Wednesday on its microblog page denying its involvement in the X-rated stunt.
"As a responsible international brand, Uniqlo is dedicated to providing consumers with safe, comfortable and quality shopping experiences and locations.
The one-minute clip was leaked onto the social media app, WeChat, on Tuesday night. By the next day it had become a top-trending topic on Weibo, China's micro-blogging platform, registering 2.5 million searches and posts, according to local reports.
The Cyberspace Administration of China (CAC), China's internet regulator has condemned the country's two major web portals, Tencent, operators of WeChat, and Sina, operators of Weibo, for allowing the explicit material to be published and spread.
The CAC issued a statement after the clip went viral saying the platforms had "breached some bottom lines and violated core socialist values" in China, where producers of pornography can be sent to prison, according to reports.
It urged the companies to increase their social responsibility, strengthen management and cooperate with the government in investigating the case. It added that the CAC will continue to monitor Chinese cyberspace and that individuals suspected of propagating pornography will be held criminally responsible, reported Beijing News.
Chinese T-shirt vendors have seized on the images and released tops bearing the stills from the video on Taobao, an e-retail site.
On Thursday, searches for the tape had been blocked on Weibo, and previous comments from internet users removed, as the government closed ranks to minimise further coverage.
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1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
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Press release
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Article
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This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
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PRICING
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