The lives of tens of thousands of new mothers around the world could be saved by a simple, hand-held, British-made device costing only £12, which runs on a mobile-phone charger and is set to be introduced in hospitals across Africa, India and Pakistan.
Invented by doctors at one of London's leading hospitals, the device is the first in the world that can detect whether a woman is likely to go into shock after blood loss during childbirth.
Using a simple traffic-light system, it can also alert healthcare workers in rural communities when a pregnant woman's blood pressure is dangerously high - ensuring that she can be moved to hospital for life-saving care.
Death in childbirth is now extremely rare in the UK and other rich nations but in developing countries it is responsible for nearly 300,000 lives lost every year.
The team who developed it, led by Professor Andrew Shennan, a consultant at Guy's and St Thomas' NHS Foundation Trust and professor of obstetrics at King's College London, estimates that if rolled out around the world, it could cut maternal mortality rates by 25 per cent - or 70,000 lives every year.
Backed by a $US1 million grant from the Bill and Melinda Gates Foundation, production of the device is accelerating. Last month around 2,500 were shipped out to clinics in Pakistan, Mozambique, India and Nigeria, and the US health charity Jhpiego has ordered 5,000 devices for its projects in Asia, Africa and the Caribbean.
High blood pressure during pregnancy can be an early-warning sign of pre-eclampsia, which is potentially fatal for mother and baby. In the UK, regular blood pressure checks identify those at risk, who are then carefully monitored and given medication. But in more remote towns and villages in the developing world, stretched health workers may miss warning signs. The Microlife VSA solves this by instantly alerting workers to dangerous BP readings.
Also, by automatically dividing the systolic blood pressure by the pulse rate the device highlights a "shock index". If a woman's shock index is high - revealing dangerous levels of blood loss - it shows a red light.
Andrew Weeks, consultant obstetrician at Liverpool Women's Hospital, and professor of international maternal health at Liverpool University, said it could provide a vital missing link in busy, under-resourced wards.
"The difficulty is trying to work out who are the sick mothers," said Professor Weeks, who has worked at the Mulago Hospital in Kampala, Uganda, and also set up a medical unit in the town of Mbale in the east of the country.
"The identification of those critically ill ones is one of the holy grails of medicine. The beauty of it is that it interprets it for you and categorises into red, amber or green."
For inventor Professor Shennan, the device is the culmination of 20 years' work. "We're very proud of this device," he said. "Not only can it accurately detect when a woman is in danger from high blood pressure or shock, but it also indicates to untrained people when to act on this. I use it in my NHS clinic, as it is superior to most existing devices for measuring blood pressure."
Jeffrey Smith, maternal health director at Jhpiego, the international charitable wing of Johns Hopkins University, described the device as a "really important advance". "It allows us to both improve the quality of care and increase the accessibility of care in a really remarkable way."
Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.
We will also try as much as possible to optimize your post for search engines as well.
Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.
2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.
Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.
Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to advert @ alexa. ng
Normally, we should respond within 48 hours.