The sponsorship deal means each pod of the Eye has Coca-Cola branding inside, staff wear red tops with Coca-Cola stamped on the back, security staff wear branded beanie hats, all the cafes in the ticket office have large Coca-Cola posters, and the wheel no longer shines blue at night, but Coca-Cola red.
The move has concerned medical professionals and children's charities. As co-ordinator of the Children's Food Campaign, Malcolm Clark and his team of volunteers handed out 500 toothbrushes yesterday - the same as the number of children aged 5 to 9 hospitalised every week due to tooth decay. "It's totally inappropriate for a major family attraction to be sponsored by a sugary drinks company. Soft drinks are the largest source of sugar in children and teenagers' diets, associated with weight gain and obesity, diabetes, heart disease and poor dental health."
Professor Simon Capewell from the University of Liverpool, vice-president-elect at the Faculty of Public Health, said the deal was "scandalous".
Merlin Entertainment, which owns the London Eye, says Coca-Cola's relationship with health is not a concern. Sahrette Saayman, Merlin's communications officer, said: "Our customers are free to consume what they want. Coca-Cola will bring fun activities to the London Eye, which is something we're looking forward to and delighted about."
Coca-Cola Great Britain said: "All of our drinks can be enjoyed as part of a balanced diet and we have taken a number of actions to help people choose the best drink for them and their families. These include signing up to the Government's responsibility deal and committing to reduce the calories in our drinks."
Posts
Thank you for reaching out to us. We are happy to receive your opinion and request. If you need advert or sponsored post, We’re excited you’re considering advertising or sponsoring a post on our blog. Your support is what keeps us going. With the current trend, it’s very obvious content marketing is the way to go. Banner advertising and trying to get customers through Google Adwords may get you customers but it has been proven beyond doubt that Content Marketing has more lasting benefits.
We offer majorly two types of advertising:
1. Sponsored Posts: If you are really interested in publishing a sponsored post or a press release, video content, advertorial or any other kind of sponsored post, then you are at the right place.
WHAT KIND OF SPONSORED POSTS DO WE ACCEPT?
Generally, a sponsored post can be any of the following:
Press release
Advertorial
Video content
Article
Interview
This kind of post is usually written to promote you or your business. However, we do prefer posts that naturally flow with the site’s general content. This means we can also promote artists, songs, cosmetic products and things that you love of all products or services.
DURATION & BONUSES
Every sponsored article will remain live on the site as long as this website exists. The duration is indefinite! Again, we will share your post on our social media channels and our email subscribers too will get to read your article. You’re exposing your article to our: Twitter followers, Facebook fans and other social networks.
We will also try as much as possible to optimize your post for search engines as well.
Submission of Materials : Sponsored post should be well written in English language and all materials must be delivered via electronic medium. All sponsored posts must be delivered via electronic version, either on disk or e-mail on Microsoft Word unless otherwise noted.
PRICING
The price largely depends on if you’re writing the content or we’re to do that. But if your are writing the content, it is $60 per article.
2. Banner Advertising: We also offer banner advertising in various sizes and of course, our prices are flexible. you may choose to for the weekly rate or simply buy your desired number of impressions.
Technical Details And Pricing
Banner Size 300 X 250 pixels : Appears on the home page and below all pages on the site.
Banner Size 728 X 90 pixels: Appears on the top right Corner of the homepage and all pages on the site.
Large rectangle Banner Size (336x280) : Appears on the home page and below all pages on the site.
Small square (200x200) : Appears on the right side of the home page and all pages on the site.
Half page (300x600) : Appears on the right side of the home page and all pages on the site.
Portrait (300x1050) : Appears on the right side of the home page and all pages on the site.
Billboard (970x250) : Appears on the home page.
Submission of Materials : Banner ads can be in jpeg, jpg and gif format. All materials must be deliverd via electronic medium. All ads must be delivered via electronic version, either on disk or e-mail in the ordered pixel dimensions unless otherwise noted.
For advertising offers, send an email with your name,company, website, country and advert or sponsored post you want to appear on our website to advert @ alexa. ng
Normally, we should respond within 48 hours.